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Have you already harnessed the power of WhatsApp Business, but you’re looking to take your marketing strategy to the next level? It’s time to connect your Facebook Page with your WhatsApp Business account.
Why should I connect my WhatsApp Business and Facebook page?
There are plenty of reasons why it’s a great idea to connect your WhatsApp Business account with your business Facebook page. Let’s take a look at some of the potential benefits and drawbacks.
What are the benefits of connecting my WhatsApp Business and Facebook page?
Create a direct channel from Facebook to WhatsApp Business
Imagine your potential customer being able to see your brand and get in touch with your team in seconds, using just one click. When you link your WhatsApp Business with your Facebook page, you can create adverts on Facebook and Instagram that allow customers to click through directly to WhatsApp.
As a business owner, this is incredibly powerful. The fewer barriers there are to initiating communication, and the easier and quicker it is for customers to get in touch with you, the more likely you are to convert interest into leads, sales and valuable customer relationships.
Tie all your marketing materials together on different platforms
Marketing is much easier when you can work from one centralised place. With Meta’s marketing tools, you can coordinate your brand’s marketing strategy across all three platforms: WhatsApp Business, Facebook and Instagram.
Facebook and Instagram can act as the funnel, generating awareness and peaking interest in new customers. Meanwhile, WhatsApp helps to solidify their relationship with your business by allowing for instant communication.
Leverage the popularity of WhatsApp
Globally, WhatsApp is the most popular messaging app, so it’s no surprise that many customers prefer chatting to businesses using WhatsApp rather than other platforms. It’s familiar, secure and doesn’t require users to download a new app, making it an appealing choice for most people.
As your customers are likely to already be using WhatsApp, this also minimises the chance of them leaving messages on the platform unread or missing them entirely.
Make a professional impression on new and returning customers
Many more businesses than ever are using WhatsApp to communicate with their customers, and for good reason. WhatsApp Business boasts loads of tools that allow you to make a great first impression on your customers, including the Business Profile, Business Catalog, Auto-Replies and more.
By making the most of all these functionalities, you can reassure your customer that your brand is trustworthy, reliable and well-functioning, helping to increase their trust in your business.
How to connect WhatsApp Business and Facebook
It’s easy to connect your business Facebook page with your WhatsApp Business account. Simply follow the steps below for your particular device.
How to connect WhatsApp Business and Facebook on iPhone
- Open the WhatsApp Business app. Make sure you have downloaded the latest version of the app from the App Store.
- Go into Settings.
- Choose Business Tools, then Facebook & Instagram.
- Choose Facebook, then Continue. You’ll see the Facebook log in page once it loads.
- Enter your Facebook login information for your business page, then choose Log In.
- Choose the Facebook Page that you want to link to your WhatsApp Business account, and choose Connect WhatsApp. If you don’t have a Facebook Page already, you can now create a new one.
That’s it! You’ve connected your Facebook Page and your WhatsApp Business account. You’ll be able to see a WhatsApp button on your Facebook page, and a linked Facebook Page at the top of the Facebook and Instagram screen within WhatsApp Business settings.
How to connect WhatsApp Business and Facebook on Android
- Open the WhatsApp Business app. Make sure you have downloaded the latest version of the app from the Google Play Store.
- Choose More Options.
- Choose Business Tools, then Facebook & Instagram.
- Choose Facebook, then Continue. You’ll see the Facebook log in page once it loads.
- Enter your Facebook login information for your business page, then choose Log In.
- Choose the Facebook Page that you want to link to your WhatsApp Business account, and choose Connect WhatsApp. If you don’t have a Facebook Page already, you can now create a new one.
That’s it! You’ve connected your Facebook Page and your WhatsApp Business account. You’ll be able to see a WhatsApp button on your Facebook page, and a linked Facebook Page at the top of the Facebook & Instagram screen within WhatsApp Business settings.
How to disconnect Facebook and WhatsApp Business
Unlinking your Facebook Page from your WhatsApp Business will only take a few minutes. Follow the step below to disconnect them on your particular device.
How to disconnect WhatsApp Business and Facebook on iPhone
- Open the WhatsApp Business app.
- Go to Settings.
- Choose Business Tools, then Facebook & Instagram.
- Choose your linked Facebook account, then click on Remove WhatsApp, then Remove.
How to disconnect WhatsApp Business and Facebook on Android
- Open the WhatsApp Business app.
- Choose More Options.
- Choose Business Tools, then Facebook & Instagram.
- Choose your linked Facebook account, then click on Remove WhatsApp, then Remove.
Why WhatsApp Business and Facebook are so powerful when used together
WhatsApp Business and Facebook are both incredible tools for businesses, and when used together, they become even more effective. Here are some reasons why you should consider combining Facebook with WhatsApp for your business:
Reach more customers
As one of the largest social media platforms, Facebook boasts a huge user base, with billions of active users from around the globe. By integrating WhatsApp Business with Facebook, businesses can tap into the huge potential of the platform and expand their reach significantly.
Improve customer engagement
If Facebook ads can help you to target your ideal customers, WhatsApp Business can help you build a strong relationship with them. The channel’s direct, personalised communication allows you to interact with customers in real-time, answer their questions, and build rapport.
Cross-promote successfully
Integrating WhatsApp Business and Facebook allows you to gain followers on both platforms, doubling your customers’ engagement with your brand. This means that customers who are more active on one platform or the other will still see and interact with your brand regularly.
Use analytics and data to inform your strategy
Meta’s Business tools allow you to harness the power of data, with robust analytics and targeting options. Linking the two platforms together can help you to pinpoint what is working well, what isn’t, and how you can improve your marketing strategy going forwards.
Create a seamless shopping experience
Ease of communication and purchase is crucial when it comes to closing on sales. By providing e-commerce functionalities across both Facebook and WhatsApp Business, you can make purchasing products or booking services as easy as possible for your customers. They’ll be able to browse on Facebook, get in touch with your team to ask any questions on WhatsApp, and complete their purchase on whichever platform they prefer.
Provide excellent customer service
It’s no use to your customers if they’re able to see your brand, like your products, but they’re not able to reach out to your team for customer service. By making it quick, easy and hassle-free to get in touch directly with your team, you’ll help new and returning customers to feel secure and well looked-after when interacting with your brand.
Get started on WhatsApp Business with YourBusinessNumber
Ready to supercharge your marketing strategy with WhatsApp Business? It couldn’t be easier to get started. The best part is, you don’t even need to invest in a new mobile device to set up your account.
With WhatsApp, you can install both the Messenger and the Business apps on the same device, but you can’t use the same number for both accounts. You’ll need a second virtual phone number to verify your WhatsApp Business app.
Luckily, YourBusinessNumber offers the ideal solution. In just three clicks, we’ll generate a brand new phone number and send it directly to you via SMS – so you can instantly unlock the power of WhatsApp Business. You’ll stay in complete control with our flexible contracts and be safe in the knowledge that our friendly customer support team is on hand to answer any questions. Don’t miss out! Get started and generate your new number today.
Author:
George Lineker
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