Instagram Bio Ideas & How To Write One For Your Business

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How much thought have you given to your Instagram bio lately? If you’ve been considering a refresh, you’re in the right place.

Your Instagram bio is a powerful part of your social media business strategy. It can help you stand out from the crowd, establish your company as an authority in your industry, and gain new followers and customers.

So, what does a good Instagram bio look like, and why does it matter? Join us as we take a close look at some Instagram bio ideas and share top tips to craft an impactful one for your business.

What is an Instagram bio?

On Instagram, your bio sits at the top of your profile. You can fully customise the text, but it’s best to include a short description of your business so that new followers know what to expect from you.

Instagram bios are capped at 150 characters, so keep your copy short, snappy, and to the point. Aim to let your brand’s personality shine through, whether through emojis, puns, or a simple statement.

What is an Instagram bio for?

An Instagram bio quickly tells new followers what your account is all about. It’s an opportunity to inform, inspire, and potentially sell new customers on the value of your service or product.

Why does having a good Instagram bio matter?

An optimised Instagram bio can do wonders for your brand. It’s the first place that new followers will look to understand who you are, what you do, and if they should follow you or not. When well written, an Instagram bio can help you attract new clients, make a good first impression, and increase your reach.

Think about how new followers find you on Instagram – through hashtagged posts, clicking on paid or viral posts, or by clicking on your handle if you’re tagged in someone else’s story. The first thing they do? Click through to your profile and read your bio.

This is why you need to craft a business bio that captures your unique brand personality with an engaging tone of voice, while clearly portraying your brand’s value proposition.

Top tips for writing a good Instagram bio

Your Instagram bio should get to the point quickly, and aim to introduce your business and convince new followers of your value in the few seconds it takes them to read it.

In general, it’s a good idea to include:

  • Your business Instagram handle
  • Your business’ brand name
  • A short description of your business and what you you
  • A link to your website

You can also ask yourself these questions to generate ideas for your business ideas:

  • What is the personality of your brand? Is it honest, wholesome, sincere, and warm? Maybe it’s innovative, trendy, creative, and exciting? How about reliable, competent, efficient, and straight-talking? Let these descriptions inform the language you use in your Instagram bio.
  • What makes your business different from your competitors?
  • What unique skills can you highlight?
  • Do you work locally, internationally, or globally?

Above all, think about your call to action. What do you want people to do after they read your bio?

Good Instagram bio examples


Innocent really let their tone of voice shine in their Instagram bio. It sums up exactly what the company does in a short sentence and makes the reader laugh with an unexpectedly honest joke. The link is regularly updated, but currently takes viewers through to an impact report explaining who the company is, what they do, and how they’re making a difference through sustainability and community building initiatives.

Instagram Bio Ideas - innocent drinks example


No7 pack a lot of key information into a very short space in their Instagram bio, which includes their brand name, business category, and mission statement. They also include their founding year and industry status, helping to position them as a well established market leader. This Instagram bio perfectly demonstrates No7’s tone of voice, coming across as friendly, knowledgeable, and sincere.

Instagram Bio Ideas - No7 example


Lululemon sum up their brand pillars very concisely in their Instagram bio, while also linking to a community-building hashtag that their followers can use to interact with each other.

Instagram Bio Ideas - Lululemon example

Soap & Glory

Soap & Glory use emojis and capitals to get their playful, fun tone of voice into their Instagram bio. They include their business category, tag line, values and call to action in one short, easy-to-follow message.

Instagram Bio Ideas - Soap & Glory example


OK, we’re biased, but we do think we’ve hit the nail on the head when it comes to our Instagram bio. We’ve included a short summary of our USP, listing all the attention-grabbing benefits to make it clear why new customers should care. We’ve also included a link to our website so new followers can see what we’re all about (and you can follow us on Insta here)!

Instagram Bio Ideas - YBN example

Keep on top of business, from your phone

Apps like Instagram, Facebook, and LinkedIn and make it easy to keep on top of work at any time, in any place. WhatsApp even has a completely separate app dedicated to professional communications, called WhatsApp Business. It’s packed with tools and features designed to help you stay on top of your work, from Quick Replies and Labels, to QR Codes and Short Links. Find out more about the differences in our post about WhatsApp vs WhatsApp Business to see which is right for you.

How can I set up WhatsApp Business and WhatsApp Messenger on the same phone?

It’s really easy to use both apps on the same phone, but you’ll need to generate a new second phone number to use with WhatsApp Business. You can’t create a WhatsApp Business account without a number, and you can’t use the same phone number for both WhatsApp Messenger and WhatsApp Business.

Luckily, YourBusinessNumber offers a quick and easy solution. Generate a new virtual second phone number in just three clicks, and get it sent straight to your mobile – simple to set up and fully flexible, with no monthly contract. Now that’s one for the bio!

Get A Virtual Number Now!

Receive your number for WhatsApp verification in just 3 clicks!

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Picture of George Lineker

George Lineker

The co-founder of YourBusinessNumber, George has a lasting interest in modern communications technology, and is an advocate of simple and easy to use tools for businesses of all sizes. He has a background in mobile telecom solutions along with qualifications in business and management support services.
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