Do I Need To Pay For WhatsApp Business?
Discover more about the WhatsApp Business pricing, how small businesses can use WhatsApp Business effectively and why large businesses should consider using the WhatsApp API.
WhatsApp does offer a premium Enterprise solution (WhatsApp Cloud) for larger businesses (50+ users). You can see their pricing options here.
Why WhatsApp Business?
WhatsApp Messenger is the most popular messaging app around the globe, and it looks set to stay that way. It’s no surprise that more companies than ever are embracing WhatsApp.
Small and large businesses alike are using WhatsApp messages to answer new customer queries, keep in touch with existing customers, display product catalogs, set up automated messages, and make their interactions quicker and easier through quick replies and shortcuts. Read our guide here to using all of the exclusive WhatsApp Business tools and features.
For example, when a customer gets in touch via a WhatsApp conversation about an issue with an order, it’s imperative that the business responds in a timely manner. By sending an automated response, such as a greeting message, to conversations initiated by the customer, the business is able to build a strong relationship from the very first interaction and let them know when to expect a response, for example, within 24 hours.
With a WhatsApp Business account you can take advantage of all the Business tools. Create a business profile, including key information including your company’s opening hours, website, contact details, a brief description and a photo. This shows WhatsApp users that you are a legitimate business operating from a business account, and not a personal WhatsApp account. You can also link your social media channels, such as your Instagram or Facebook page.
Get WhatsApp Business free in the Android and iOS App stores.
WhatsApp For Small Business Teams
How many messages do you get every day as a small business owner? If the answer is – “too many to keep track of!” – we hear you. That’s where the WhatsApp Business app can help small businesses.
WhatsApp Business is ideal for small and medium-sized enterprises (SMEs) under 50 people. You can even use YBN Teams to manage all of your purchased YBN numbers and keep track, making it the perfect business solution when you want to keep communications in-house and maintain full control of your team.
You don’t have to shell out on a new dual SIM phone or a second mobile contract in order to use WhatsApp for Business. With YourBusinessNumber, you can save on your business costs and utilize the devices you already have to hand, all while keeping your current WhatsApp account. Small business owners can manage more than one number for multiple Business accounts at the same time through YBN Teams.
WhatsApp For Enterprises
For over 50 people your best bet will be access the commercial WhatsApp Business API tool – also known as WhatsApp Cloud. WhatsApp introduced the WhatsApp Business API for medium and large-sized businesses.
The API works with authorized third-party software, from a WhatsApp Business Solution Provider or WhatsApp Partner. This comes with additional monthly costs. More information on the WhatsApp Business API Pricing can be found here.
Let’s take a quick look at how WhatsApp charges for the API account. The WhatsApp Business Pricing model recently changed in February 2022. The WhatsApp Business Platform uses conversation-based pricing, with API users charged a fixed cost per conversation. There are two categories (business initiated conversations started via message template, and user initiated conversations started via free form user initiated message) with conversations measured in fixed 24-hour sessions.
- User initiated messages: The user creates a new conversation, then the business responds within the 24-hour customer service window. These are referred to as session messages, and the business can respond with free form messages within the 24-hour window.
- Business initiated messages: The business sends a message to a user outside of the 24-hour customer service window. Business initiated conversations are referred to as template messages.
There’s also a free tier of 1000 conversations per month for all WhatsApp Business accounts. These won’t incur a conversation fee, no matter whether these are user initiated conversation leads (a session message) or a business initiated conversation (a template message).
Final pricing is determined by the WhatsApp Business Solution Providers or WhatsApp Partners, so it’s worth checking for any hidden or unexpected WhatsApp Business costs.
About The WhatsApp Business API
Also called “WhatsApp Cloud”, this solution provides extra scalability, flexibility, and dedicated enterprise features to meet your needs. It’s ideal for larger businesses.
With the WhatsApp Business API, you can personalize messages, offer multilingual customer support, automate replies to frequently asked questions, schedule appointments, send payment reminders and launch marketing campaigns using broadcast messages.
Wrapping Up WhatsApp Business Pricing
Do you have under 50 people in your team? Join YourBusinessNumber now!
In just a few clicks, we’ll generate your new unique phone number. All you need to do is download the WhatsApp Business app and follow the on-screen instructions to activate your account.
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