What Is WhatsApp Business Premium?

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What Is WhatsApp Business Premium?

In today’s fast-paced world of business, making sure that you have the best communication tools is crucial to cut through the noise.

Enter: WhatsApp Business Premium. This advanced subscription service is designed to build on and improve the capabilities of the free WhatsApp Business app.

With additional features including multi-device support, customisable web pages and enhanced management tools, WhatsApp Business Premium offers businesses an upgraded solution for handling customer interactions.

Let’s take a closer look at WhatsApp Business Premium, including where it is available, how much it costs, its benefits and limitations, and potential alternatives to consider.

What is WhatsApp Business Premium?

WhatsApp Business Premium is an enhanced, subscription-based version of the free WhatsApp Business app. It is designed to provide additional features to elevate the communication strategies of small and medium-sized businesses.

WhatsApp Business Premium aims to help businesses manage their communications more efficiently and improve customer engagement through advanced tools and customisation options.

Is WhatsApp Business Premium available everywhere?

WhatsApp Business Premium is not universally available at the time of publishing this article. The rollout is limited to certain countries and is primarily available on Android devices. To check if the service is available in your region, follow the steps below to download WhatsApp Business Premium, and look for the “Premium” option in settings. If this option doesn’t appear, the service isn’t currently available in your country.

Currently, some of the known regions where WhatsApp Business Premium is available include India. In India, the service has been confirmed with a subscription cost of around 250 Rupees per month. WhatsApp has not released a comprehensive list of all the countries where the service is available, but it is expected to expand to more regions over time as it becomes more established.

If WhatsApp Business Premium is not yet available in your country, you might need to wait for further announcements from WhatsApp regarding its availability. Keep an eye on updates from the official WhatsApp blog or within the app for the latest information on regional availability.

How to download WhatsApp Business Premium

To download and subscribe to WhatsApp Business Premium, follow these steps:

  1. Open the WhatsApp Business app on your device.
  2. Navigate to “Settings.”
  3. If WhatsApp Business Premium is available in your region, you will see a “Premium” option.
  4. Select “Premium” and follow the prompts to subscribe. You may have the option to start with a free 30-day trial.

Note: WhatsApp Premium is currently only available on Android and in select countries.

How much does WhatsApp Business Premium cost?

As of now, the official pricing for WhatsApp Premium has not been universally disclosed. In India, the subscription costs around 250 Rupees per month (approximately €2.76).

Future pricing may vary by region. If WhatsApp Premium is available in your area, you can check the specific cost for your country within the WhatsApp Business app under the “Premium” settings.

How is WhatsApp Business Premium different from regular WhatsApp Business?

WhatsApp Business Premium builds on the free WhatsApp Business app by adding several key features:

Multi-device support

With WhatsApp Business Premium, you can connect up to 10 devices, rather than the four devices that you can connect with WhatsApp Business.

Custom links

You can create customisable, memorable URLs within WhatsApp Business Premium for easy customer access.

Enhanced web page

Use WhatsApp Business Premium to create an enhanced web page featuring detailed business information such as operating hours, address, website, and a catalogue, improving your business’ online presence.

Agent assignment

Within WhatsApp Business Premium, you can add chats to specific agents and track who is handling each conversation​.

What are the benefits of WhatsApp Business Premium?

WhatsApp Business Premium offers several benefits that can enhance your company comms strategy:

Improved customer engagement

Customizable web pages and links make it easier for customers to find and interact with your business.

Efficient management

Multi-device support and agent assignment help streamline communications and ensure timely responses.

Professional presentation

Enhanced web page features allow businesses to present more information, improving credibility and search engine visibility.

Is WhatsApp Business Premium worth buying?

Whether WhatsApp Business Premium is worth buying depends on your business needs. For businesses with high communication volumes or those needing multiple user access, the additional features can significantly improve efficiency and customer service.

The customizable URLs and enhanced web pages also add a professional touch, which can be beneficial for brand visibility.

What are the limitations of WhatsApp Business Premium?

Despite its advantages, WhatsApp Business Premium has some limitations:

Limited availability

WhatsApp Business Premium is not yet available in all countries or on iOS devices. Although this may make the service unsuitable for your business currently, it is worth keeping an eye on WhatsApp’s announcements to see if they roll out the service to more countries and devices in the near future.

Lack of advanced metrics

WhatsApp Business Premium doesn’t include detailed performance metrics like response times and customer satisfaction levels, which can be helpful for optimising customer support strategies. There are also currently no confirmed plans to provide analytics covering visits to your business pages or profile, although we’ll keep an eye out for any future announcements from WhatsApp. Watch this space!

What are the alternatives to WhatsApp Business Premium?

If WhatsApp Business Premium doesn’t meet your needs or isn’t available in your region, you might want to consider these alternatives:

WhatsApp Business API

The WhatsApp Business API is a paid-for product that can be integrated with CRM, analytics and third-party apps. The WhatsApp Business API provides advanced messaging capabilities and integration options for larger businesses.

If you want to set up the WhatsApp Business API, you’ll need to work with a WhatsApp partner. Find out more about the differences between WhatsApp Business, WhatsApp Premium and the WhatsApp Business API here.

Other messaging platforms

Other messaging platforms are available, including Telegram, Signal, Facebook Messenger and Slack. However, not all platforms have a business-specific version of their apps like WhatsApp Business does.

Customer Relationship Management (CRM) systems

Platforms like HubSpot or Salesforce offer robust customer interaction and management features, often integrated with multiple communication channels.

WhatsApp Business

WhatsApp Business is the free, business-specific version of WhatsApp Messenger. The WhatsApp Business app includes a wide range of great features to allow businesses to connect effectively with their customers, including the Business Profile, Business Catalog, Labels, Quick Replies, Automatic Greeting Messages, Broadcast Lists and QR Codes and Short Links

Getting started on WhatsApp Business with YourBusinessNumber

Are you looking to set up a WhatsApp Business account, but already have a WhatsApp Messenger account that you use to chat to family and friends? We have the answer. In just a few clicks, you can set up your company on WhatsApp Business, without needing to buy a second handset or pay for an expensive second phone contract.

So, what’s the solution? With a second virtual business number, you can install and verify the WhatsApp Business app on the same phone as WhatsApp Messenger. That means a better work-life balance, separation between your personal and professional contacts, and access to all the incredible marketing tools on offer within the WhatsApp Business app.

With YourBusinessNumber, you can generate a second virtual phone number in just a few clicks. We offer flexible, low-cost subscriptions, so you can stay in complete control.

So what are you waiting for? Get started with your new WhatsApp Business number today!


Picture of George Lineker

George Lineker

The co-founder of YourBusinessNumber, George has a lasting interest in modern communications technology, and is an advocate of simple and easy to use tools for businesses of all sizes. He has a background in mobile telecom solutions along with qualifications in business and management support services.
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